HEIDI REW

HEIDI@HEIDIREW.COM
404-403-5674

RADIO IMAGING DEMO

Acting & Hosting, Advertising, Voiceover

I was on air in radio for 8 years, plus additional weekend and fill-in work for 2 years after I went full-time into voiceover and acting. Never in a million years did I think I’d do radio imaging but I just wrapped up recording my radio imaging demo.

Heidi Rew Radio Imaging Demo

The Radio Voice

When I was in radio, you still had the booming, commanding voices doing radio imaging. That was NOT me. I actually kind of stumbled into a radio imaging job. A fellow VO friend said she knew someone that was looking for a female radio imaging voice talent and passed the audition to me. I ended up booking it.

Heidi Rew next to an B 98.5 mic for radio

Post Grad Goals

The even funnier part is that it’s for the radio group I first interviewed for after college. I even tried to get a job as a receptionist – anything to get my foot in the door but they never hired me.

That imaging job led me to being the imaging voice for the same radio company’s positive hip hop channel (LF Radio) and the voice for The JR Show on the Joy FM network.

Heidi Rew and a cute baby with some sound headphones

My radio career spanned from J103 in Chattanooga, 104.7 The Fish and B98.5 in Atlanta. I was on air and did traffic throughout my time there. Oh…AND worked in marketing in Chattanooga. In radio, you wear a lot of different hats.

Heidi Rew Posing with Cheerleaders at a 104.7 the Fish tent

 

My whole goal out of college was to be a morning show host. When I left radio in 2012, I was crushed. I didn’t really want to leave radio but a lot of different things led to that decision. A part of me felt like a failure for not reaching my goal and I felt directionless. I started on the path of being a full-time voice talent and actor but that was (is) such an uncertain industry.

Black and White photo of Heidi at B98.5

Best of Both Worlds

Fast forward to 2020 and I’m SO grateful for that change in direction. Not to mention, I’m still able to get a little taste of radio with radio imaging.

I worked with Eric Romanowski on coaching and prepping for the radio imaging demo. He’s wonderful! Very knowledgeable and I learned a lot.

Here’s the finished product…

 

I’m definitely not the commanding, booming female radio imaging voice but Eric helped me find my voice as the relatable, friendly, sexy, smooth, joyful, millennial, real, fun and sassy female radio imaging voice.

To hear more of the genres of voiceover I can do, CLICK HERE.

And what a great reminder that sometimes a redirection can bring you right back to your first love.

 

Heidi Rew

HEIDI REW social media info

A SWEET VOICEOVER

Advertising, Food & Drink, Voiceover

It’s always exciting when you get to do a voiceover for a company you personally use…especially when you’re talking about a sweet treat! I call that one sweet voiceover. That was the case when I booked Edible Arrangements. I love getting and sending Edible Arrangements. 

Edible arrangements mixed fruits and voiceover

When I booked it, it happened to fall right at the beginning of COVID19 and they were offering FREE delivery. I wanted to figure out a way to send my friends some joy during this time and with free delivery, Edible Arrangements was the perfect solution. My friends all loved them and it was such a great way to feel connected, despite being quarantined.

Here are a few of the commercials I’ve done for them: 

Mother’s Day

Free Delivery

TV Spot

Edible always wants my upbeat, peppy, smiley reads for these commercials. I guess if you’re saying “Joy” you need to sound JOY-ful! 

Edible arrangements and sweet treats

I’m partial to the classic chocolate-dipped strawberries but you can’t go wrong with anything from Edible. They even offer fresh produce, cookies, popcorn and a ton of other goodies. With so many more sweet treats to choose from, think about sending an Edible Arrangement to a friend or family member! 

To hear more of my commercial voiceover reads, go HERE.

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BLACK VOICES IN ADVERTISING

Advertising, Voiceover

As a voiceover actor, I want to highlight an incredible black-owned advertising agency that’s creating powerful messages for brands. These past couple of weeks have been emotional, heart-breaking and eye-opening. It’s led to conversations and a stretching of myself that I didn’t even realize was necessary. 

One of the bright spots, though, has been seeing so many black businesses shared and promoted on social media. Waiting on a new hair product from one as we speak (I guess it would be “as I type” ;p). 

Because I’m in the world of voiceover and love commercials and advertising, I wanted to share a black-owned and run creative agency whose purpose is to create ideas that bring awareness to and shift perceptions on racial bias and injustice. 

Mic at Atlanta Voiceover Studio

SATURDAY MORNING, made up of founders Jayanta Jenkins, Kwame Taylor-Hayford, Keith Cartwright and Geoff Edwards with Deja Cox as the partner lead, created a powerful film for P&G to celebrate black male pride. It’s called The Look and its purpose is for the viewer to experience what it’s like to be a black man in America. 

It’s really powerful and you can see it HERE Black Owned Advertising Agency

Thank you Saturday Morning for how you’re impacting the world through advertising! My hope is that the change happening in the world continues to impact the advertising and commercial world as well. I look forward to seeing more diversity in voiceover and more agencies like Saturday Morning spring up. 

I hope this is one more step in ensuring black voices are heard. I’m listening.

 

 

https://www.saturdaymorning.co/