Be honest. How many times have you teared up a little from a heartwarming Publix commercial?
They have a way of just getting you.
At the end of 2022, I was booked in one such Publix commercial. Actually, this one was more of an “AWE” or an inspirational poster personified.
I’m just the “Mom” in the commercial. The story really centers around a Dad and his son. They are throwing the football outside and the son gets frustrated he’s not doing well. His Dad reminds him it’s okay, it’s just a game.
Fast-forward to Dad, Mom, their son and a bunch of friends over at the house to watch football. They of course have an impressive food and drink spread thanks to Publix.
While watching the game, Dad starts getting really frustrated. His son reminds him that it’s just a game…and it’s really about the food anyway. Well, he didn’t say the last part.
The agency that produced this spot was Trade School. Really enjoyed working with everyone from the agency as well as the other actors. Christian was the son and he was so cute. It was far too tempting to grab a finger full of icing from the cupcakes between takes.
There was one disappointing part of this shoot. They wanted to get a shot of “Mom” adding mustard to the brats. Have you ever felt the pressure of being filmed while trying to “draw” on perfect mustard squiggles?? I didn’t take one breath through the whole shot. I knew that if I messed up, it’d take awhile to reset because the food stylist would have to wipe off the mustard, possibly bring in another bun and restage everything.
In the words of my toddler-age Goddaughter, “I did it!”
Here’s the picture of those exact squiggles.
I also had to eat one of those chips loaded with cheese dip. That is hard to do without cheese dribbling down your face.
Thanks so much to the great creatives at Trade School for creating such a wonderful spot, for People Store (my agent), for Brian Beegle Casting and for Publix for being one of our favorite grocery stores!